South Asheville Hotel Associates, LLC was founded by a group of local business owners in Asheville, North Carolina with a mission to become the best hotel company in Western North Carolina. The partnership that was formed in 1989 has remained the same since its inception and has been integral in growing the portfolio from a single property to now consist of 5 award winning Hilton Family of Hotels properties. Having strong ties to the community has always been a cornerstone of our company and having an Asheville native and third generation hotelier at our helm makes that task even more personal.
G: Growth through personal and professional development with integrity
U: Understanding and anticipating the needs of our guests and team members
E: Excellence achieved through and culture of respect and commitment
S: Service delivered with selfless actions
T: Trust in yourself
Mission Statement: To be the premiere hotel company in Western North Carolina.
At the Asheville Hotel Group our guests and team members safety is always top priority. That’s why we pledge to do everything in our power to protect those who visit us along with protecting our community. We welcome you to join us in the pledge to take every precaution to keep each other safe and healthy. We look forward to hosting you!
Chief Operating Officer
Brenda is a native of Asheville, NC and loves being in tourism in her hometown. Brenda’s philosophy on running our company is simple: Build a solid, dedicated team who cares about each other and our guests and always support development and growth. Brenda has worked in hospitality since graduating high school.
Community responsibility is important to her personally and is an integral part of our company. Brenda leads her team to be responsible, helpful and resourceful with many community partners. It is her belief that in helping others you find deep joy and satisfaction.
Brenda is a great lover of animals and enjoys time spent with her two dogs and two kitties. Having time with friends and family is an important part of her life. She enjoys interesting dining, wine and entertaining.
Words to live by: “Let no one ever come to you without leaving better and Happier.” Mother Teresa
Director of Sales
Born and raised in Richmond, VA, Ray is a Creator. Ray’s insight comes from making sense of things, pulling them apart, having time to process and creating. As the Director of Sales for the past 16 years, Ray brings a knowledgeable, dependable and helpful approach. The greatest value Ray brings to the team is knowing what dial must be adjusted to maximizing performance.
Family is an important aspect in Ray’s life – With his wife of 14 years, together they enjoy traveling, unique food and drink destinations, spending quality time with good friends and providing their kids with lots of unconditional love. Weekends in the fall are often enjoyed hiking in the mountains with their two dogs or attending a college football game, Go Hokies!
Ray’s words to live by…”Treat people the way you would like to be treated, talk to people the way you would like to be talked to. Respect is earned, not given”
Director of Engineering
Brad is a native of Twin City, GA and has lived in the Asheville area for 30 years. After attending the University of Georgia he spent several years traveling with various music groups and eventually recorded a major label album. Brad started working in the hospitality industry and has been doing so for 23 years. He started at an entry – level position and is now the Director of Engineering for our four hotel properties. Brad enjoys being part of our team and the atmosphere that is created by our community service as well as providing an outstanding experience to our guests.
Brad is an avid sports fan, especially college football as he is a life-long Georgia Bulldog. He also continues his music endeavors, playing shows and some studio sessions. Brad enjoys grilling and can often be found smoking various meats and sharing with friends and our team members. Brad is also a 14 year cancer survivor and will always be grateful to the doctors, family and friends who supported him through that time.
Words to Live By:
Enjoy everyday to the fullest. Strive to be your best because tomorrow is not guaranteed. Respect and earn the respect of others.
Originally from Starkville, Mississippi, Kori moved to Asheville in 2012 and joined our company as a Guest Service Agent at Homewood Suites by Hilton. He started his career in hospitality while working as a night auditor in his hometown while attending college and saw an ad about Asheville that said “The mountains are calling. Will you answer?”
This sparked a desire to wake up to the beautiful views of the Blue Ridge mountains every day. Kori has worked in many different positions since his career in hospitality began in 2008. He enjoys meeting new people, connecting with guests using his sense of humor, and making them feel comfortable while they enjoy the eclectic and exciting city he calls home. He is now the General Manager of Hampton by Hilton Asheville Tunnel road.
In his spare time Kori enjoys trips on the Blue Ridge Parkway, creating projects involving electronics and computer software, road trips and spending time with his girlfriend Emily and cat Maple. He also enjoys going back to Mississippi to visit friends and family as often as possible.
“As hotel men and women, it is our responsibility to fill the earth with the light and warmth of hospitality.” — Conrad Hilton
Sharon is passionate and dedicated. She is driven by challenges and opportunities. Sharon believes that no matter what life throws your way you have to be strong and get back up. Let nothing ever keep you down. Sharon is very competitive and strives to be the best at whatever she does.
Sharon graduated from Brevard College with an Associate’s Degree in Business Administration and then received her Bachelors of Science from Western Carolina University in 1998. Sharon began her career in hospitality in September 1999, working in the housekeeping department at the Hampton Inn Biltmore Area. Sharon became an Executive Housekeeper in 2001 and stayed in that capacity until 2011. In July of 2011, Sharon became the General Manager of the Hampton Inn & Suites. Sharon loves interacting with her guests and employees.
Sharon’s life is her 2 boys, Devon and Dylan. They are her greatest accomplishment and are the reason she strives to be the best at whatever she does. Sharon’s favorite pastime is watching Devon and Dylan participate in sports. When not at a ball field or at a gym, Sharon enjoys spending time with family and friends. She is learning to love cooking which is a huge accomplishment in itself.
Sharon’s favorite guiding principle is “Dream big, work hard and surround yourself with good people”. Never believe that anything is too big to accomplish. If you dream big, work hard and surround yourself with the right people, there is nothing that you cannot achieve.
Moving to the mountains of Western North Carolina in middle school, Troy fell in love with the beautiful peaks and valleys of the Southern Appalachians and the laid-back air about them. He visited many hiking trails, discovering breathtaking waterfalls and long range views, knowing the Asheville Area was where he would make his home.
While still in high school, Troy got a job at a historic bed and breakfast, where he realized his passion for hospitality. Starting at the Front Desk at the Hampton Inn Troy worked his way up and became the general manager in 1999 of our Hampton Inn & Suites, Troy led his team to high guest service scores and earning multiple Outstanding QA Inspections that led to receiving a Pinnacle Award from Hilton Hotels Corporation in 2001, when his property ranked at the top of the brand. Now at the Homewood Suites by Hilton, Troy believes his team is the key and the sky is the limit. Mentoring his team, he has helped several maximize their potential to find promotions at the Homewood Suites or one of our other properties.
While not working, Troy loves spending time with his family. Whether it be taking the dog for a walk, hiking on one of many of his favorite trails or riding mountain roads on his motorcycle, he enjoys his spare time. For the last several years, he rides in a few of the areas toy runs, donating toys to needy families.
Troy’s words to live by are the sky is the limit.
Cassie was born in West Palm Beach, Florida and grew up in Lincolnton, North Carolina. As a child, her family spent many vacations camping in the Great Smoky Mountains National Park. It was during these trips that Cassie fell in love with the mountains and decided she would move to the area. Cassie graduated from Western Carolina University in 2011 with a bachelor’s degree in Hospitality and Tourism Management.
After moving to Asheville in 2013, she began working at the Hampton Inn Biltmore Area at the front desk, where she was awarded the Spirit of Hampton in 2014, one of Hampton’s highest forms of individual recognition. Since then, she has worked in different capacities as Assistant General Manager and Administrative Assistant. In April 2019 Cassie became General Manager at the Hampton Inn & Suites Biltmore Area.
Cassie married her husband, Travis in 2016, and they welcomed a beautiful baby girl into the world in 2018. When she’s not at work you can find her spending time with her family. As a family they love to visit different Zoo’s and spend time outside enjoying the gorgeous surroundings.
“It is our choices that show what we truly are, far more than our abilities.” -Albus Dumbledore
Originally from central Florida, Winter Haven to be exact, Drew moved to Asheville with his family as a teenager and could not imagine living or working any place else. He graduated from Appalachian State (yep, that school that beat Michigan in football) in 2007 where he was also lucky enough to meet his beautiful wife, Katrina.
Drew started his hospitality career in college and began his current role as a sales manager with our company in 2010. Drew approaches his position as he approaches most things in life with a good mixture of serious and fun.
While not in the office you can typically find him spending time with his wife and their two sons, Porter and Pierson. He also has a passion for (possibly an obsession with) obstacle racing, spending many weekends a year traveling to run in Tough Mudders, Spartan Races, or any other race he can get muddy doing. During the fall though, college football is king as he is an avid App State and Florida State fan.
Life’s too short to be serious all the time are the words Drew likes to live by, having a customer or coworker leave with a smile on their face after a conversation is what makes him tick.
Sales and Operations Specialist
Lori is a native of Asheville. She worked for Asheville Hotel Group part time while in high school, then spent 20 years working in the automotive industry and is now back home.
Lori’s favorite hobby is travel, so being on the other side helping others enjoy their travels is the perfect fit for her. Family is the most important thing to her. When not at work you can find her spending time with her husband and son, along with their golden retriever and Siamese cat.
Some of Lori’s other favorite pastimes are hiking, enjoying new restaurants, heading out on adventures, and spending quality time with friends and family.
Lori’s words to live by are “Our job is to love others without stopping to inquire whether or not that are worthy.” – Thomas Merton
Christian C. Denman
Christian C. Denman a.k.a. C
C’s favorite phrase: Choose your Attitude. Life is way too short to be crabby… she chooses to be happy and upbeat…glass half full kind of girl all the way!
In her teens and very early twenties, she was a dance instructor and loved it! However, she quickly discovered that she did not want to make it a career. In April 1992, C was hired as a desk clerk at the Hampton Inn – Biltmore Square in Asheville, NC, soon to found that the fit was great. She loved the people and the work. This was the career and company she had been searching for…family at last. A place that she felt she could grow up with and grow old with. Now one of the Executive Assistants and HR she couldn’t be happier!
In December of 1995, C married the love of her life. Neil and C have been happily married for 20 years. They do everything together…housework, yardwork, but their favorite is taking trips on the Harley! She says there’s nothing like it! That is their happy place. Neil and C have a beautiful daughter Isabelle. Can’t believe it, but Isabelle is graduating high school this year with honors, she is even giving a speech at her graduation. She will be attending the University of Tennessee. They are very proud parents! Where has the time gone? They say time flies when you’re having fun – We all know that’s right! Neil and C are looking forward to UT football – GO VOLS!
As the years have flown by, many changes have happened but a few things will never change… Love for her family, hospitality and her love for this company.
Originally from Cleveland, OH, Michael grew up in Asheville since the age of 9. Enjoying everything Western North Carolina had to offer growing up, Michael got his first taste of the hotel business in the mid 80’s.
After taking the opportunity to move around the Southeast in his 20’s & 30’s, Michael returned to Asheville when his parents were aging. After his returned to Asheville, he was reintroduced to the hospitality industry in his current position as Administrative Assistant with South Asheville Hotel Associates, LLC for over 10 years now.
Michael truly enjoys his interaction with the entire staff. Making the team feel very comfortable and welcome are very important to him. His deep involvement in our Company’s multitude of community service outreach projects are just a part of who he is. Giving back to the community is not only very important to the Company, but to Michael as well. Whether it is fund raising for a local animal rescue, participating in the lunch buddy program with a local elementary school to putting on a big head Mickey Mouse costume (with Minnie of course) to entertain kids in need.
After getting married in 2012, Michael spends as much of his free time as possible with his family, who’s main member is their 4-year-old dog HarVee. Taking advantage of the NC Arboretum, the Blue Ridge Parkway or just walks with HarVee around the neighborhood, Michael is very happy to have found his way back to beautiful Asheville surrounded by family and friends.
Life’s too short not to laugh along the way…otherwise you’re doing it wrong!
Our Sales Team has over 20 years of experience helping our partners obtain accommodations at the Hampton Inns by Hilton and Homewood Suites by Hilton. We specialize in offering group discounts and assist local companies with their accommodation needs. We are actively involved with several motor coach associations and work closely with the Buncombe and Henderson County communities. Should you need a proposal for group rates or need to talk about establishing corporate rates please contact our Sales Team. We look forward to working with you.
Your Sales Team,
Hours: M-F (8A-5P)
Who We Are: Our team members exhibit a strong foundation of hospitality, a genuine care for others and our community.
- Paid Time Off and Holidays
- Annual performance evaluations with a possible pay increase and developmental plan to inspire career growth within the company
- Heath Insurance*
- Employee Travel Program with discounts available at Hilton Family properties
- Dental, Vision, and Life insurance plans*
- Free Uniforms
- Weekly Pay
- Complimentary local attraction tickets
- Internal candidates are considered FIRST for advancement opportunities inside our company.