Company History

Asheville Hotel Group was founded by a group of local business owners in Asheville, North Carolina with a mission to become the best hotel company in Western North Carolina.  The partnership that was formed in 1989 has remained the same since its inception and has been integral in growing the portfolio from a single property to now consist of 5 award winning Hilton Family of Hotels properties.  Having strong ties to the community has always been a cornerstone of our company and having an Asheville native and third generation hotelier at our helm makes that task even more personal.

Core Values

G: Growth through personal and professional development with integrity

U: Understanding and anticipating the needs of our guests and team members

E: Excellence achieved through and culture of respect and commitment

S: Service delivered with selfless actions

T: Trust in yourself

Mission Statement: To be the premiere hotel company in Western North Carolina.


Hampton Inn Asheville Tunnel Road

Address: 204 Tunnel Road, Asheville, NC 28805

Phone: (828) 255-9220


Hampton Inn & Suites Asheville Airport

Address: 18 Rockwood Rd, Fletcher, NC 28732

Phone: (828) 687-0806


Homewood Suites by Hilton Asheville

Address: 88 Tunnel Road, Asheville, NC 28805

Phone: (828) 252-5400


Hampton Inn & Suites – Asheville Biltmore Area

Address: 835 Brevard Rd, Asheville, NC 28806

Phone: (828) 575-9593


Hilton Garden Inn Asheville South

Address: 9 Rocky Ridge Rd, Asheville, NC 28806

Phone: (828) 633-6024



Brenda Durden

Chief Operating Officer


Brenda is a native of Asheville, NC and loves being in tourism in her hometown.  Brenda’s philosophy on running our company is simple:  Build a solid, dedicated team who cares about each other and our guests and always support development and growth.  Brenda has worked in hospitality since graduating high school.

Community responsibility is important to her personally and is an integral part of our company.  Brenda leads her team to be responsible, helpful and resourceful with many community partners.  It is her belief that in helping others you find deep joy and satisfaction. 

Brenda is a great lover of animals and enjoys time spent with her two dogs.  Having time with friends and family is an important part of her life.  She enjoys interesting dining, wine and entertaining. 

Words to live by:  “Let no one ever come to you without leaving better and Happier.”  Mother Teresa

Ray Anderson

Director of Sales


Ray joined Asheville Hotel Group in July 2000, after four years working in hospitality and property management in Jackson Hole, WY.  Ray was born and raised in Richmond, VA and graduated from Virginia Polytechnic Institute and State University with a Bachelor’s degree in Property Management.  As the Director of Sales for Asheville Hotel Group, Rays brings a knowledgeable, dependable and helpful approach to his many clients.  Family is the most important aspect in Ray’s life – With his wife Laura, together they enjoy traveling, dining out and going to see live music.  Ray is a proud father to two wonderful children who he adores.   

Words to live by…. “Never let the fear of striking out keep you from playing the game.”– Babe Ruth

Brad Durden

Director of Engineering


Brad is a native of Twin City, GA and has lived in the Asheville area for 30 years.  After attending the University of Georgia he spent several years traveling with various music groups and eventually recorded a major label album.  Brad started working in the hospitality industry and has been doing so for 23 years.  He started at an entry – level position and is now the Director of Engineering for our four hotel properties.  Brad enjoys being part of our team and the atmosphere that is created by our community service as well as providing an outstanding experience to our guests. 

Brad is an avid sports fan, especially college football as he is a life-long Georgia Bulldog.  He also continues his music endeavors, playing shows and some studio sessions.  Brad enjoys grilling and can often be found smoking various meats and sharing with friends and our team members. Brad is also a 14 year cancer survivor and will always be grateful to the doctors, family and friends who supported him through that time.

Words to Live By: 

Enjoy everyday to the fullest.  Strive to be your best because tomorrow is not guaranteed.   Respect and earn the respect of others.

Lori Brady

Sales and Operations Specialist


Lori is a native of Asheville. She worked for Asheville Hotel Group part time while in high school, then spent 20 years working in the automotive industry and is now back home.

Lori’s favorite hobby is travel, so being on the other side helping others enjoy their travels is the perfect fit for her. Family is the most important thing to her. When not at work you can find her spending time with her husband and son, along with their golden retriever, Izzie.

Some of Lori’s other favorite pastimes are hiking, enjoying new restaurants, heading out on spontaneous adventures and spending quality time with friends and family.

Lori’s words to live by are “True hospitality consists of giving the best of yourself to your guests” –Eleanor Roosevelt

Christian C. Denman

Executive Assistant


Christian C. Denman a.k.a. C

Words to live By:  Life is too unpredictable!  Never let a harsh word be the last thing someone hears from you.

C’s favorite phrase: Choose your Attitude. Life is way too short to be crabby… she chooses to be happy and upbeat…glass half full kind of girl all the way!

In her teens and very early twenties, she was a dance instructor and loved it! However, she quickly discovered that she did not want to make it a career. In April 1992, C was hired as a desk clerk at the Hampton Inn – Biltmore Square in Asheville, NC, soon to found that the fit was great. She loved the people and the work. This was the career and company she had been searching for…at last. A place that she felt she could grow up with and grow old with. Now one of the Executive Assistants and HR she couldn’t be happier!

In December of 1995, C married the love of her life, Neil. Neil and C have been happily married ever since. They do everything together…housework, yardwork, but their favorite is taking trips on the Indian Motorcycle! She says there’s nothing like it! That is their happy place. Neil and C have a beautiful daughter Isabelle. Can’t believe it, but Isabelle has graduated from the University of Tennessee and is now employed by NCSBI in the forensic unit. They are very proud parents! Where has the time gone? They say time flies when you’re having fun – We all know that is true! Neil and C are looking forward their golden years as empty nesters and growing old together.

As the years fly by, many things may change, but a few things will never change… Love for her family, hospitality and her love for this company.

Michael Horvath

Administrative Assistant


Michael grew up in Asheville since the mid 1970s. Enjoying everything Western North Carolina had to offer growing up, Michael got his first taste of the hotel business in the mid 80’s.

After taking the opportunity to move around the Southeast in his 20’s & 30’s, Michael returned to Asheville to be closer to family. After returning, he was reintroduced to the hospitality industry as an Executive Administrative Assistant with Asheville Hotel Group since 2005.

Michael is a newly appointed board member with the Mountain Area Workforce Development Board. He is looking forward to being a productive board member during his two year term.

Michael enjoys his interaction with the entire staff of Asheville Hotel Group, making the team feel comfortable and welcome are essential to him. Giving back to the community is not only very important to Asheville Hotel Group, but to Michael as well. He enjoys his local community partnerships that he has developed throughout the years. Michael is very happy to have found his way back to beautiful Asheville.

If you can’t laugh through life, you’re doing it wrong.

Teddy Roque

Director of Operations


Teddy, joined Asheville Hotel Group in April of 2021. Born, raised and educated in Europe, Teddy arrived to the US shores in early 1990’s. Whilst getting acclimated to a new culture, learning a new language, customs & starting a family, he realized his path to professional fulfillment will be through Hospitality as this is a natural extension of his upbringing and deep desire to create a meaningful connections with people from all walks of life and from every corner of the globe.

Teddy started his hospitality career as a Guest Service Agent at a very busy Airport Hotel in Tampa Florida. His competitive spirit, as well as dedication and hunger for learning “all there is to know” about the hospitality, quickly brought him to a role of a GM at a Hampton Inn.  Dedication to his team, the guest satisfaction and outstanding financial performance, have made this hotel as a most successful property in Impact hotels portfolio. In 1999 Teddy opened and managed a highly successful Hilton Garden Inn –Tampa Ybor City. This was a first new structure in a 100 years past – and despite naysayers and sceptics, this hotel and project became a catalyst for broader development and the success of surrounding historic area of downtown Tampa. Due to his involvement on development and preservation of Historic Area, Teddy was locally known as an Honorary ‘Mayor of Ybor City’. Teddy also opened and managed a highly successful Hampton Inn and Suites Tampa Ybor City. Soon after which he joined Hilton World Wide corporate team in Memphis TN where he served as a Director of Innovation- International. Tasked with a Global interpretation of Hilton Focused service brands. He adapted and developed various brand porotypes, brand standards and their branding, whilst ensuring global brand consistency. In that role, Teddy worked in China, Indonesia, UK and Europe, Turkey, Northern Africa and Middle East, Canada as well as Central and South America.

After a brief sabbatical in Colorado, Teddy served as an Area Director of Operations with a management company from Northern KY, where he supported a portfolio of 14 hotels of various brands (Hyatt, Hilton, Marriott and IHG), and was a lead in a successful preopening and launch of an ‘Airbnb’ project in Portland MA.

When not at the office, Teddy enjoys spending time with his three children, his friends and his Great Dane.

Troy Ferguson

General Manager

Moving to the mountains of Western North Carolina in middle school, Troy fell in love with the beautiful peaks and valleys of the Southern Appalachians and the laid-back air about them.  He became familiar with many of the wonderful hiking trails, breathtaking waterfalls and long-range views, knowing the Asheville Area was where he would call home.
While still in high school, Troy realized his passion for hospitality and serving people when he got a job at a historic bed and breakfast.  Soon he started working the Front Desk at the Hampton Inn and worked his way up to become general manager in 1999, and leading his team to high guest service scores and earning multiple Outstanding QA Inspections that led to being awarded a Pinnacle Award from Hilton Hotels Corporation in 2001 when his property ranked at the top of the brand.  Now at the Homewood Suites by Hilton, they continue to get Outstanding QA Inspections as well as high guest service scores.  Troy believes his team is the key to success and guest satisfaction.  Mentoring his team, he has helped several realize their success to find promotions at the Homewood Suites or one of our other properties.
When not working, Troy loves spending time with family and friends.  Whether it is taking the dog for a walk, walking one of his favorite hiking trails or riding a curvy mountain road on his motorcycle, he enjoys his leisure time.  For the last several years, he volunteers at the local toy store during the Holiday Season for underprivileged families and also contributes by being involved in the area’s toy runs.
Troy’s words to live by are “The sky is the limit!”
Cassie Pressley

General Manager


Cassie was born in West Palm Beach, Florida and grew up in Lincolnton, North Carolina.  As a child, her family spent many vacations camping in the Great Smoky Mountains National Park.  It was during these trips that Cassie fell in love with the mountains and decided she would move to the area.  Cassie graduated from Western Carolina University in 2011 with a bachelor’s degree in Hospitality and Tourism Management.

After moving to Asheville in 2013, she began working at the Hampton Inn Biltmore Area at the front desk, where she was awarded the Spirit of Hampton in 2014, one of Hampton’s highest forms of individual recognition.  Since then, she has worked in different capacities as Assistant General Manager and Administrative Assistant.  In April 2019 Cassie became General Manager at the Hampton Inn & Suites Biltmore Area. 

Cassie married her husband, Travis in 2016, and they welcomed a beautiful baby girl into the world in 2018.  When she’s not at work you can find her spending time with her family. As a family they love to visit different Zoo’s and spend time outside enjoying the gorgeous surroundings.  

“It is our choices that show what we truly are, far more than our abilities.” -Albus Dumbledore

Kori Fulgham

General Manager


Kori is a hospitality professional who followed his heart to Asheville, leaving his hometown in Mississippi in 2012 in search of the mountains he always felt were calling him. His journey in hospitality began in 2008 as a night auditor, and he has since held a variety of positions in the industry, including front desk agent, Assistant General Manager, and overnight manager. Kori has worked for different hotel chains, including Hampton by Hilton, Courtyard by Marriott, and Cambria.

In 2012, Kori joined the Asheville Hotel Group, where he quickly made a name for himself. His talent for connecting with guests using his sense of humor and genuine kindness has earned him a loyal following among hotel guests and staff alike. He now serves as the General Manager of Hampton by Hilton Asheville Tunnel Road, where he oversees operations and continues to make a positive impact on guests’ experiences.

When he’s not working, Kori enjoys a variety of hobbies, including woodworking, household projects, and bird watching. He also loves spur-of-the-moment road trips with his wife, Emily, who shares his sense of adventure. Recently, Kori and Emily have been relishing their newfound roles as parents to twin girls. While their hands are full, they cherish every moment, spending quality time cuddling with their little ones and watching them grow. Kori’s favorite quote, “You are braver than you believe, stronger than you seem, and smarter than you think,” by A.A. Milne, reflects his belief in the resilience and potential of every person he meets.

Overall, Kori’s passion for hospitality, coupled with his warm and engaging personality, make him a perfect fit to the Asheville Hotel Group team.

Aaron Dearry

General Manager


Aaron was born in Norton, Virginia, and loves calling the Appalachian Mountains his home. For many years his family would travel to the surrounding National Parks and Blue Ridge Parkway for their family vacations. He has always had a strong affection for the Appalachian Region and it shows through the love and support he has for his community.

At the age of 24, Aaron met his partner Lucas, and traveled the U.S. visiting over 30 National Parks from the east to the west coast.  During their life journey, Aaron started working at a Hampton Inn & Suites in Pikeville Kentucky, and knew right away that he found his lifelong career in hospitality. While traveling the U.S., Aaron worked in multiple Hilton properties, gaining the knowledge and experience to help make his career goals happen.  Along the way he has worked as Assistant General Manager, Food & Beverage Director, and even the Assistant General Manager of our own Hampton Inn & Suites Asheville Biltmore Area.  Aaron has worked very hard to achieve his career goals and is now the General Manager of the Hilton Garden Inn Asheville South.

It has been a dream of Aaron’s to live in the Blue Ridge Mountains since he vacationed here as a child.  Now that he and Lucas have made the decision to call Asheville their home, he can share his love of the Mountains with friends, family, and guests.  Aaron and Lucas take full advantage of the mountains and love spending as much time as possible in them with their two dogs, Smokey & Nala.  Aaron loves when travelers ask for hiking suggestions and always gives them the best hiking trails with the best views of the beautiful WNC Mountains.  Aaron is incredibly excited to continue his hospitality career with Asheville Hotel Group, and to share the same love and kindness with the rest of his team.

“Try to be a rainbow in someone’s cloud.” —Maya Angelou

Chuck Farlow

General Manager

Chuck was born just outside of San Diego California, but spent most of his childhood in Colorado Springs.  Moving to Asheville in 1996 and graduating from Enka High School, the mountains are in his blood.
Chuck started his career in retail management leading his first team at 18 years old.  During 10 years in retail management Chuck worked his way up to Store Manager, opening both the first DSW & Brook’s Brothers in Asheville.  Then, when an opportunity was presented to run a small Sleep Inn in Biltmore Village, Chuck began his career in Hospitality jumping in head first. In almost 10 years in the industry, Chuck has managed Choice, IHG, and Hilton properties and loves engaging with his guests and team.
In 2022, Chuck was married to the love of his life and mother of three beautiful girls, Mary.  This new family has become the corner stone for a happy and fulfilling life.
“All we have to decide is what to do with the time that is given us” Gandalf The Grey 


Our Sales Team has over 20 years of experience helping our partners obtain accommodations at the Hampton Inns by Hilton and Homewood Suites by Hilton. We specialize in offering group discounts and assist local companies with their accommodation needs. We are actively involved with several motor coach associations and work closely with the Buncombe and Henderson County communities. Should you need a proposal for group rates or need to talk about establishing corporate rates please contact our Sales Team. We look forward to working with you.

Your Sales Team,

(828) 684-1486

Hours: M-F (8A-5P)




Who We Are: Our team members exhibit a strong foundation of hospitality, a genuine care for others and our community.

Employee Benefits:

  • Paid Time Off and Holidays
  • Annual performance evaluations with a possible pay increase and developmental plan to inspire career growth within the company
  • Heath Insurance*
  • Employee Travel Program with discounts available at Hilton Family properties
  • Dental, Vision, and Life insurance plans*
  • Free Uniforms
  • Weekly Pay
  • Complimentary local attraction tickets
  • Internal candidates are considered FIRST for advancement opportunities inside our company.

*Certain benefits do not apply to part time staff members

Interested in joining our team?  CLICK HERE to see a list of current available positions. Contact Human Resources: