G – Growth through personal and professional development with integrity

U – Understanding and anticipating the needs of our guests and team members

E – Excellence achieved through and culture of respect and commitment

S – Service delivered with selfless actions

T – Trust in yourself

South Asheville Hotel Associates, LLC was founded by a group of local business owners in Asheville, North Carolina with a mission to become the best hotel company in Western North Carolina.  The partnership that was formed in 1989 has remained the same since its inception and has been integral in growing the portfolio from a single property to now consist of 4 award winning Hilton Family of Hotels properties.

Having strong ties to the community has always been a cornerstone of our company and having an Asheville native and third generation hotelier at our helm makes that task even more personal.  John Winkenwerder, Member/Manager has been strongly active in building the hospitality community in Asheville. John believes that caring for our guests, team members, and our community is paramount and that true success only comes with properly maintaining our hotels and ensuring service to our guests at the highest level possible.  We look forward to the opportunity of being your host while you explore everything that Asheville has to offer and strive to ensure that you have the best hotel experience while you’re here.

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